The Blue Hotel

Reinventing the image of a seaside boutique hotel.

Project details

Challenge

Renovating in 2024, The Blue Hotel wanted to open a new chapter and accompany this new beginning with a revamp of its visual identity and message, while preserving the hotel's heritage. The Blue Hotel aims to position itself as an exclusive destination for travelers seeking comfort, refinement and tranquility. The hotel targets an upscale clientele, mainly couples and solo travelers looking for a unique and memorable experience.

Categories

Art Direction

Logo Design

UI Design

Web Design

Breaking with codes and adopting a new face. The new identity is more colorful and emphasizes its proximity to the sea and the beach in a luxurious style.

No items found.

The hotel's new promise “the relaxing side of the holiday” is reflected in its visual identity. The new colors, oscillating between soft and cool, echoing the blue of the sea, soothe the spirit.

Overall, the identity compositions focus on the reuse of the logo's curves, as well as a wave and a palm tree graphically depicted to structure the documents. The result is a modern layout, a simple, timeless logo, a strong visual identity for many years to come!

Other projects

There's more to see

Art Direction

Flexroom

Defining the future of office spaces and collaboration

UI Design

The Blue Hotel

Reinventing the image of a seaside boutique hotel.

Let's talk

Want to start a collaboration or just have a cofee ?

Let's talk