Such

Reinventing the message and visual identity of a UX innovation studio.

Project details

Challenge

Such is a UX innovation studio founded in 2019 and created in the aim to resolve technical and demanding challenges in service of design within the tech and healthcare industry. The challenge? Flore, the CEO, wanted to create a global identity for Such, imagine a graphic universe, rethink content and change its positioning to move away from the “small studio” image and conquer new markets and customers.

Categories

UX Design

UI Design

Logo Design

Site web

Art Direction

Motion Design

The Such identity was created to tell a story: that of innovation. Innovation is a path, which by definition is a succession of steps with the aim of producing a result. Working closely with the CEO, we defined a fresh visual identity in line with the brand's values.

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The new identity has been designed for global use on all media: business cards, social networks, websites, internal documents and sales presentations.

We developed the website using Webflow, which allows customers to keep control of their site via a simplified editor space. The right compromise to avoid getting lost and to update the website at will. The website's tree structure was also designed to simplify the user's experience and use of the site.

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