Karliving

Designing a brand image for interior agency.

Project details

Challenge

To develop his brand in Denmark, Karl asked me to reimagine his logo and brand universe. As a lover of the hygge and Scandinavian decorative styles, he wanted an identity that reflected his image, with a touch of finesse and elegance.

Categories

UX Design

UI Design

Logo Design

Branding

Web Design

The identity revolves around a sober, geometric logo designed to bring stability and seriousness. Designed to be easily legible, the logo's strength lies in the “K”, the first letter of Karl and Karliving, and the geometric shape. It was important to emphasize this.

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The color universe is inspired by natural materials such as wood, walnut and oak, materials used in the hygge/danish style. A warm red comforts us like a fireplace.

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